Every house has a first day in public. For Marco Philip Milano, it came in January 2025, on the show floor of Cosmoprof North America Miami.
It was the first time the brand, born from founder Isaque Andrade’s admiration for Italy and its perfumery, stood in front of the beauty industry with its tricolore bottle.
“It was incredible. The public’s reception was extraordinary. What impressed people most was the scent of Casuale, with its citrus opening, something unique in the market.”
Isaque Andrade, founder
Cosmoprof North America Miami, 2025
The 2025 Miami edition of Cosmoprof North America, a trade show for the beauty industry, took place from January 21 to 23 at the Miami Beach Convention Center. It was there that Marco Philip Milano opened its first booth and launched its four fragrances: Casuale, Bella Giornata, Vincitori and Mamma Mia.
Our first booth
The booth was built around a wall of green foliage carrying the Marco Philip Milano crest, framed by large visuals of the fragrances and a display of bottles and boxes.
Moments from the show
A first chapter
Miami was the beginning. Since that first booth, the house has continued to meet the fragrance community in person: at the Puerto Rico Fragrance Expo, and next at ScentXplore 2026 in New York.
